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Palazzo Viviani Della Robbia

An exclusive and unique destination

The Viviani della Robbia Palace has a splendid Baroque-style façade, frescoes, stucco, and sculptures. While it is now home to the Tornabuoni Living Suites and luxury stores, a rich history lives in its walls.

The 1600s
Virginia Tornabuoni, the last Tornabuoni heiress, married Count Francesco Saracinelli di Orvieto. Upon her death, the Saracinelli family inherited the family’s estate properties. They later sold them to Senator Donato Luigi Viviani, an auditor, and magistrate of Cosimo III. In 1645, the Viviani family added the della Robbia surname to their own.

Senator Donato Luigi Viviani embarked on combining the family’s Via de’ Tornabuoni properties. In 1695, his family commissioned the project to architect Giovanni Battista Foggini. To this day, the Viviani family coat of arms is visible on the building’s façade.

The 1700s
In the 17th and 18th centuries, many historical figures called the palace home. Among them were Niccolò Gaetano Viviani, a friend of the Medici family, Luigi di Niccolò Viviani, a chamberlain of the King of Naples, and Carlo di Borbone, an ambassador to Florence and a minister of the King of Spain. Royal emblems still decorate the palace facade.

The 1800s
During Napoleonic occupation, the Poniatowski princes (sons of Stanislaw), seized the palace. It was then sold in 1880. Among the various following owners was the Contini-Bonacossi.

The 1900s to Today
In 1919, in the Casoni Apothecaries, Count Camillo Negroni was said to have concocted his eponymous cocktail–the Negroni. Since the mid-1990s, the palace has housed the boutique of the Florentine fashion house Roberto Cavalli.

Una grande bellezza

Florentine architecture
from the 17th and 18th centuries

The Viviani della Robbia Palace has a splendid Baroque-style façade, frescoes, stucco, and sculptures. While it is now home to the Tornabuoni Living Suites and luxury stores, a rich history lives in its walls


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An authentic architectural jewel

Florentine art and architecture


The majestic façade of the palace is divided into nine bays symmetrically organized around the central doorway, surmounted by a balcony with a broken pediment, which is in turn topped by a central window on the second floor with a semi-arched pediment. On the ground floor, characterized by strong rustication, three hierarchically ordered floors are superimposed, where the openings are set within descending rectangular frames inspired by Roman design, adding movement to the whole. On the noble floor, the windows are adorned with alternating pediments; on the second floor, they feature frames made of "pietra serena" stone; and on the third floor, they have a simple rectangular shape. The noble floor is occupied by a grand hall adorned with stuccoes, busts, and frescoes. Even the grand staircase is decorated with stucco work.

In this corner of Palazzo Viviani della Robbia, in the Casoni apothecaries, 100 years ago, Count Camillo Negroni inspired the creation of the eponymous cocktail, one of the most famous in the world.

1919 - 2019
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The creation
of the Negroni


At the corner of the Palazzo Viviani della Robbia
there is a plaque marking the invention of the famous Negroni cocktail

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Style to make the stay in the palace even more authentic we offer our guests exclusive access to our private section of the website.

  • Here, guests can discover the best local restaurants, bars, attractions and services that are carefully selected based on our experience and expertise.